diff --git a/recursion-schemes.cabal b/recursion-schemes.cabal
index c35f2c6..e692ade 100644
--- a/recursion-schemes.cabal
+++ b/recursion-schemes.cabal
@@ -93,6 +93,7 @@ library
       Paths_recursion_schemes
 
   ghc-options: -Wall
+  ghc-prof-options: -DPROFILING_ENABLED
   if impl(ghc >= 8.6)
     ghc-options: -Wno-star-is-type
   default-language: Haskell2010
diff --git a/src/Data/Functor/Foldable/TH.hs b/src/Data/Functor/Foldable/TH.hs
index b3d5ac8..d4ef0e4 100644
--- a/src/Data/Functor/Foldable/TH.hs
+++ b/src/Data/Functor/Foldable/TH.hs
@@ -1,4 +1,7 @@
 {-# LANGUAGE CPP, PatternGuards, Rank2Types #-}
+#if defined(PROFILING_ENABLED)
+{-# OPTIONS_GHC -O0 #-}
+#endif
 module Data.Functor.Foldable.TH
   ( MakeBaseFunctor(..)
   , BaseRules